Dear Mr. Chandak

This is with reference to your recent communication received by us. We
sincerely regret the delay in responding to you.

We had perused the contents of your mail and are concerned to note
that you have been inconvenienced due to your recent interaction with
our Tele marketing executive. Whilst we make every effort to provide
our customers the best-in-class service, it is indeed disconcerting to
come across instances. We sincerely regret for the inconvenience
caused in this regard and thank you for bringing this to my attention.

We have arranged to update your contact numbers in our “Do Not Disturb
(DND) Register”. You may be aware that post updating your contact
details in our “Do not call” list a minimum time frame of 30 working
days is taken for the activation of the same in our systems.

Since you have been inconvenienced due to the recent tele marketing
calls received from us we have taken special care and caution in your
case to ensure that you are not disturbed by our Tele marketing
executive in future.

We also take this opportunity to share with you that the DND process
is in its nascent stage in the banking industry. The banks are working
out the process and the work flow is in the robust manner. There is no
central depository where customer can register themselves under the
DND across all the banks.

We are also pleased to inform you that there are various
agencies/organization working with the banking industry to make this
DND updating process streamlined and effectively organized. We are
extending our complete support to make the DND updation process in a
smooth flow and to ensure that the number once updated are activated
immediately in our banks system and those numbers are not contacted
for tele marketing.

We fully understand that any explanation on my part will not be
mitigative given your experience. We assure you that we recognise the
need to reinforce our efforts in this direction to eliminate
recurrence of such instances in future.

We profoundly regret the inconvenience caused to you and assure you
that such lapses are rare and not in line with the service standards
that we have set for ourselves.

Please feel free to write to us at “head.service@sc.com” should you
require any further assistance or clarification in this regard.

Assuring you of our best services always.

Yours sincerely,

Balu Jayaraman
Head Customer Care